Case Study: How a busy newsletter creator automated sponsorship sales with FormPay

Updated: May 24, 2024

Published: May 24, 2024

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Pod the North is a newsletter on the Canadian podcast scene, keeping people up to date with industry commentary, updates, and recommendations. When running a newsletters, it can be hard to stay on top of everything between writing the content, looking for sponsors, and managing its finances — that’s where FormPay came in to help Pod the North. We spoke with newsletter’s founder and award-winning Canadian freelance podcast producer, Kattie Laur, to hear about how FormPay helped her sell newsletter sponsorships smoothly.

An inside look in the Pod the North newsletter

As a Canadian podcast producer who’s been invested in the podcast scene since 2013, I saw that there was a gap in the Canadian podcast ecosystem on industry news. This is why I started the Pod the North newsletter to help put the Canadian podcast industry on the map. 

My goal with the newsletter is to keep everyone up-to-date on what’s happening at the forefront of the Canadian podcast scene. This includes everything related to podcasts, from industry commentary to digestible interviews, all served with a dose of humour.

Pod the North newsletter

How FormPay helped fulfill sponsorship demand

With over 1,200 Canadian podcasters subscribed to the newsletter, I was starting to get demand from sponsors wanting to advertise on it.

Juggling multiple roles as a freelance podcast producer and newsletter editor, I found myself with limited time for day-to-day tasks like manually managing sponsorships, tracking ad purchases, and sending invoices. I realized I needed something to handle the tedious work while I focused on creating newsletter content.

That’s when I found out about FormPay, which was exactly what I needed to automate my newsletter sponsorship sales. 

“Even when I have a heavy workload, I can trust FormPay to take care of newsletter sponsorship sales for Pod the North.”

FormPay takes care of everything for newsletter sponsorship sales 

Even when I have a heavy workload, I can trust FormPay to take care of newsletter sponsorship sales for Pod the North. All I have to do is link my FormPay site on the newsletter, and any potential sponsor can simply click it and take it from there.

Here’s how it works: Potential sponsors select the date they want their ad to run, provide their business information, and submit details about their ad, such as the ad copy and a link to their ad image. Then they can pay immediately with a credit card to confirm their spot.

Since FormPay’s integrated with Stripe for payment processing, this means I don’t have to worry about cheques or bank transfers or anything else—everything is set up all in one place. It’s one of the easiest payment systems I have set up as a freelancer. Plus, as a Canadian that sells sponsorships in USD, I don’t have to worry about exchange rates since FormPay lets me sell and get paid in USD directly.

“[FormPay] is one of the easiest payment systems I have set up as a freelancer.”

Pod the North formpay

Finally, I appreciate how customizable FormPay is. It allows me to gather all the specific information I need from my sponsors in one place, such as the ad run date and ad copy. I can even set a character limit for the ad copy to ensure sponsors stay concise. Once I receive an order, I get everything in a single confirmation email from FormPay. This makes it easy for me to see what the sponsors want and to know that they’ve already paid for their spot.

FormPay is so easy and smooth that I never have to think about it while it sells sponsorships for me in the background.

“FormPay is so easy and smooth that I never have to think about it while it sells sponsorships for me in the background.”

Why use FormPay for newsletters sponsorship sales

One of the best things about FormPay is how you can do everything in one place – payments, sponsorship info, and more. If you need to sell sponsorships for your newsletter or other content, FormPay can help you automate your sponsorship sales process in the background while you focus on delivering the best content to your audience.

Start selling online with FormPay

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